At Shift CTRL we focus on the digital components of your marketing strategy. We know that digital in itself will rarely deliver all the results. We pride ourselves in always learning more about the digital ecosphere. It is our mission to test new social networks and technologies consistently to provide our client’s with the best insights and advice.

When we take on a digital strategy we take many things into consideration. The most important consideration is what the client wants to get out of it. What kind of resources are available to reach those goals is a close second. Those resources can both be budget availability or brand equity. From there we can compile an action plan with strategic insights.

We also know the digital marketing has one benefit that most traditional channels don’t have – measurability. This means that we can objectively look at where your brand or business wants to go, where it is now and how we are going to get there.

What worked for your business or brand a year or even a month ago may no longer deliver the same results. We can help to analyse and understand what shifted and how to stay ahead of the game.

We care about our client’s results. Therefore we can productively work alongside more traditional ATL, BTL or TTL (or whatever term you’ve assigned them) service providers.

Marketing Strategy Considerations

  • Brand’s Internal Perception
  • Brand’s External Perception
  • Current Consumers
  • Potential Consumers
  • Product or Service Profitability
  • Tools & Technology at hand
  • Other current marketing activities
  • Available Budget & Resources

Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

Homburg, Christian; Sabine Kuester, Harley Krohmer (2009)
Marketing Management – A Contemporary Perspective (1st ed.), London.

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